Alison supports people who suffered a loss in love or at work, stuck with residual anxiety or grief, and ready to move forward with purpose and peace.


  • Widows and widowers, ages 40-60, stuck between grief at losing their one true love and fear of being alone, unloved, forever
  • Professionals, entrepreneurs and creatives, ages 35-55, who lost work or business, confidence, spark and drive, depressed about their future prospects

What Clients Say

Alison Pena has made an immeasurable impact on my life and career.  Her insights and guidance have been instrumental in, not just coping, but thriving through personal, social and business challenges.  Discussions of my interests and goals have enabled me to establish credibility within the business, technical and academic communities and I have been requested to return to lecture and lead seminars at several universities. 

Personally, I have grown from a “private person”, developing fresh relationships with family and friends to a degree I did not think possible as well as creating a vibrant professional network.  Her support has also provided the context to effectively manage my personal finances and selfcare during this particularly stressful time.  I have found her wisdom and on-going support invaluable.

George B

Alison, this is who you are to me: I first met you on a sidewalk in NYC and your calm and comedic manner struck me instantly – you radiate that you’re at ease in your skin and it makes it so easy to be around you. I found myself wondering “what’s she got going on? I want some of that in my life!”  The next time I saw you was on stage – a presentation that made me cry because it resonated so deeply!

Our work together changed my life. I mean that, sincerely. Because of your commitment to sharing your knowledge and showing up, I have personally seen a transformation in how I care for myself, connect to others, and set (and ACHIEVE) insanely amazing goals that I never dreamed possible. To me, you are a brilliant.

And now, in seeing the way you are navigating David’s death, you are again showing me what it means to be true to yourself. True to your need and desire to connect, even in the depths of pain and loss. True to caring for yourself in the best way possible and reaching out and asking for what you need. It’s something I’m always learning and practicing and I’m just in awe of how you continue to teach by example and how much I continue to learn from you. This is how I’ve experienced you, and who are to me. Thank you for sharing your brilliance and wisdom, your courage and vulnerability. 

Marina D.

Alison is AMAZING and I’m still high! There was so much energy flowing through in that 30 minutes that I felt the need to take a nap! In addition to what she talks to you about, you will receive a healing!!! That’s what I call it anyway because my energy shifted for sure in a very positive way:-)

Hope S

I brag that I had a beautiful and powerful Affluence call with Alison Pena yesterday and I felt really SEEN and HEARD. Her insights are so powerful! Highly recommend her.

Charley F

Alison Pena has a wonderful way of grounding and lasering in on issues with money and havingness. I feel so grateful to you Alison! I have found another teacher on my path to money healing!

Allyson S

I was very lucky to be one of Alison Pena’s first clients.  Alison has a very unique and powerful way of bridging the wisdom of the Law of Attraction with practical result-driven actions.  From this perspective, she was able to coach me not only to change my vibration towards my business but to take fresh actions to capitalize on this vibrational shift.  After only coaching for a few weeks, I saw results. With the foundation Alison helped me lay, I am confident these results will rapidly accumulate.

Jason F

Alison gave me many “palm-forehead” insights as she explained the Affluence Code and how it applies to my situation and how to use it in my favor for my desires/dreams/hopes.

Tasia A

Alison is an incredible coach who helped me to see that I could shift the lens that I was looking at my life through. I brag we ended with one clear action step that feels really good and juicy to me! I brag that I can see now that it doesn’t have to always be so damn hard in the area of relationships! 

Rose K

Alison Pena is amazing. Are you stuck in anything, do you need to unlock any kind of abundance? She came up with insights in under an hour that years of therapy had not quite crystallized. Call her. She’s wise in an ancient way, and brilliant.

Sophia H

I had the opportunity to do a business strategy session with Alison Pena, and it was incredibly beneficial.  Alison was able to ask the right questions and zero in on a block I was having to marketing to a particular group – a group where the deals are big and the stakes are high. Through a very innovative exercise, Alison helped me get to the root of the block and since then, the block has been gone. It was a powerful mindset shift that happened in only one session. 

Alison also helped me hone in on the type of client I would be best aligned with.  She helped me see possibilities in a given target group that I never realized existed before.  Alison has a very sharp, strategic mind, yet what makes her unusual is her ability to integrate her keen business strategy with her personal development work, which helps you get to the root of the issue so you can truly make a seismic shift.  It was a gift to work with Alison, and I highly recommend her.  But be forewarned, you might leave with some major mindset shifts!

Michelle L

It is very clear that Alison understands affluence in all its forms. Her insight is fast and profound, often seizing on a key issue that has been invisible to you for most of your life. Just by shining a light on it, it allows you to make different choices in your life.

I’ve found Alison to be very professional, personable and engaging. I really look forward to our sessions to see what will emerge and I always leave with new insights and positive steps, which I can implement straight away.

If you want to step out of lack into affluence, I can think of no one better to help you do it

Lisa C

The Affluence Code coaching call with Alison Pena was amazing and rocked my resistance! I realize how I have tied up my struggle in life with how I look. Vulnerability: I have a belief that if I looked like Naomi Campbell I would act like her as well. So instead of being a stunning ebony goddess, I look like me. Haven’t we all seen the report about how more attractive people make more money? So, boom! Obviously with my looks of course I wouldn’t be able to reach the upper echelons. I got that I really need to own my beauty or I will be forever trapped.

Mary S

Alison Pena has the ability to make you thousands of dollars richer in less than 15 minutes!

I have had the privilege of having multiple conversations with her that have moved me forward in my business in big ways. She helped me increase my rates and I signed a new client to a 4.5 month program for $12,500!  She has shifted my wealth consciousness so much that having conversations about money is so easy for me and I am creating my life by MY desires only.

Her work is so subtle and yet so effective! If you want to increase your wealth consciousness and double or triple your income, working with Alison Pena is a must!

Alexis L

What Hosts and Audience Members Say

Alison crushed it on EOFire!! Just had an incredible chat. What an inspiring Entrepreneur! Look out for her.

John Lee Dumas

The Affluence Code is brilliant, strong and true! Through the affluence lenses, Alison offered me the tools to move into my future, understanding my purpose, but teaching of love and charity.  Thank you, Alison, for your captivating story!

GeoLyn M

Alison’s unique background and story and expertise not only inspire, but educate. Prepare to uplevel your wealth consciousness.

Rocky C

Live life to the fullest by unlocking your affluence code. Alison has a foolproof way of tapping into your best and most amazing self. Join her as she takes you and your purpose to another level.

Laurie F

Alison’s paradigm of the affluence code is a fantastic tool for balancing the different sides of ourselves but also our primary desired way too.

Mary O

Beautiful message presented clear and positive, extremely thought provoking. Love the idea of learning what type of personality I am and how I can move forward. Thank you for your message of hope.

Julie F

Passionate, very articulate and inspiring. Alison shares a great message for those struggling with figuring out who they really are and what their value is.

Tracy O

Alison is an amazing speaker on AFfluence. Her examples were so helpful and opened my eyes to how all of us really want one thing – to live our true purpose.

Linda P