I’m Alison Pena, Bad Widow.



    • Trust yourself and your opportunities after a heartbreaking loss

    • Move through grief on your own timeline

    • Reclaim productivity and income

    • Expand your new and existing relationships

    • Allow yourself to grieve other less understood losses like business failure, job loss, divorce, family or friends divided, death of a pet, illness or even aging, to avoid getting stuck


  • Opened up to loving again after her husband died of cancer in 2016, started dating in 2018 and found new love in juat six months

  • Mastered how to handle waves of grief, fear, anger or shame, and ask for support instead of pushing people away

  • Reinvented himself, leveraging existing expertise, and landed a Fortune 500 operations job in the middle of a pandemic

Bad Widow Consulting helps people move through grief to live and love again after a heartbreaking loss.

Annual Cost of Grief in Business since 2020:
* Over $75 billion in lost productivity
* Over $190 billion in employee burnout
* Over 50% of adults’ mental health worsened

Maria Aspan

Author of "The Biggest Risk in Business Now is Grief", dated 9/27/2020, Fortune Magazine

“And now, in seeing the way you are navigating David’s death, you are again showing me what it means to be true to yourself.

True to your need and desire to connect, even in the depths of pain and loss. True to caring for yourself in the best way possible and reaching out and asking for what you need.

Marina D.


Download 3 Strategies to Face Breakdowns and Plug Gaps

“Alison Pena has made an immeasurable impact on my life and career.

Personally, I have grown from a “private person”, developing fresh relationships with family and friends to a degree I did not think possible as well as creating a vibrant professional network.”

George B.


My name is Alison Pena. I began calling myself Bad Widow after my husband died of pancreatic cancer in 2016.

After feeling completely broken by my own loss and getting lots of well-meaning advice, I decided to be a different kind of widow, ignore all the ‘shoulds,’ correct bad assumptions, honor my boundaries and live life on my own terms.